Meet Tanya Johnson, the visionary behind She’s Crafty AVL, whose creative journey began in the heart of Asheville, NC. At the tender age of 6, her grandmother introduced her to the art of crochet, igniting a spark that would shape her future. As she delved deeper into the world of crafting, Tanya taught herself the intricate skill of jewelry-making in her 20s, seamlessly expanding her artistic repertoire.

While carving out her path in the world of crafts, Tanya navigated a successful 11-year career as a real estate paralegal. Despite cherishing the bonds she formed in this role, she yearned for a more expressive and imaginative existence. Taking a leap of faith, Tanya bid farewell to real estate and pursued a degree in fine art, specializing in graphic design, from Western Carolina University. Her graduation in 2013 opened doors to a graphic designer position at a local health food store, where she thrived while showcasing her creative endeavors during weekends.

After spending 4 years in the corporate landscape, Tanya realized her true calling lay in the realm of entrepreneurship. In 2017, she embarked on her solo venture, swiftly establishing herself through her boundless creativity. The challenges of 2020 served as a catalyst for Tanya’s self-discovery and reinvention. Amidst the turmoil of the pandemic, she utilized the time to realign her brand, refining her style, voice, beliefs, and business practices, emerging from the lockdown with a renewed sense of purpose.

Tanya’s creative essence stems from her bold attitude, yearning for connection, and passion for representation. She’s Crafty AVL epitomizes her spirit through a captivating handcrafted array of snarky painted signs, jewelry with a statement, urban-inspired knit accessories, pyrography designed fedoras and more.

Be sure to follow Tanya on social media to keep up with her unique and expressive designs, as she shares her journey and creative spirit moving forward.